Privacy Policy
Effective Date: 15 March 2026
BloomBirth Private Maternity Services respects your privacy and is committed to caring for your personal information with the same respect and sensitivity we bring to our services.
This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) when you visit www.bloombirth.au or engage with our services.
1. The Information We Collect
We collect personal information only where it is reasonably necessary to provide Endorsed midwifery care and clinical services or respond to your enquiries. This information may be collected when you visit our website, contact us, book services,make a payment, or from other healthcare providers (with your consent).
Personal Information
- Name
- Email address
- Phone number
- Postal address
- Medicare Number
- Healthfund details
- Medical information
- Payment and billing information
Payment Information
If you make a payment, we collect the details needed to process that transaction. Payments are handled securely through trusted third-party payment providers. We do not store full credit card details unless required for legal or accounting purposes.
Demographic Information
We may collect limited demographic information such as age or gender where relevant to our services.
Communications
This includes any emails, messages, enquiry forms, or other correspondence you send to us.
2. Health and Medical Information (Sensitive Information)
As part of providing maternity and related services, BloomBirth may collect health and medical information, which is considered sensitive information under Australian privacy law.
This may include information such as pregnancy-related details, relevant health history, care plans, preferences, or assessments.
We collect health and medical information only with your consent and only when it is necessary to provide safe, appropriate, and personalised care, or to meet legal, regulatory, and professional requirements.
Your health information is stored securely in a Practice management software and password protected, accessed only by authorised personnel, and shared only where required or permitted by law, necessary to provide our services, or with your explicit consent.
We retain health and medical information only for as long as required under applicable laws and professional standards.
3. How We Use Your Information
- Provide Endorsed Midwifery care and clinical services
- Respond to enquiries and communicate with you
- Process payments and bookings including Medicare and Private Health Funds
- Tailor our services and information to your needs
- Improve our website, services, and client experience
- Meet legal and professional obligations
4. Sharing Your Information
We respect your trust and do not sell or rent your personal information.
We may share information only with trusted service providers, where required by law, or where you have provided consent.
5. Keeping Your Information Safe
We take reasonable steps to protect personal and health information from misuse, loss, unauthorised access, modification, or disclosure. While we take privacy seriously, no method of online transmission or storage is completely secure.
6. Your Rights and Choices
You have the right to request access to the personal information we hold about you and request correction of information if it is inaccurate, outdated, or incomplete.
You may choose not to provide certain information; however, this may limit our ability to provide some services.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be published on our website, and we encourage you to review this policy periodically.
8. Contact Us
If you have any questions or concerns about this Privacy Policy or how we care for your personal information, please contact us at:
Email: hello@bloombirth.au
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
